Read more on COMMERCIAL DESIGN TRENDS PART 5: BRAND DIVERSITY
COMMERCIAL DESIGN TRENDS PART 5: BRAND DIVERSITY

Camper knows how to find designers who can really make their brand shine. A-cero's design in Granada certainly highlights the strong brand. A steadfast rule in commercial interior design is to maintain consistency for corporate chains across their many locations. Have you ever wondered why every McDonald’s restaurant design looks the same no matter its geographical whereabouts? A lot of research was completed to help brands like McDonald’s determine that consistency in their image improves brand awareness, and ensures their customers know exactly what to expect whether they visit a store in Vancouver or Montreal. Sound reasoning right? Well, yes…