It’s always exciting to unveil our new projects; The Boutique retail interior design is certainly no exception! Our interior designers worked with our client to create an absolute dream space that showcases the range of women’s clothing she sells. Our client was envisioning a new classic-contemporary clothing store and called on Hatch to help with the interior design and, a very special project for our team, the creative process for imaging and logo design.
It was essential for the space to cater to a wide demographic of women, offer a beautiful environment to showcase classic clothing of various price ranges, and help customers feel special and important. “Make it pretty, but clean and contemporary” was our mantra for this project; we feel the project team accomplished just that.
Since we were working with a 100 year old historical building of only 700 square feet in Armstrong, BC, we felt that the concept needed to honour that heritage, but in an uncluttered, modern way. The idea of royalty was our initial muse and this notion inspired the project in subtle ways starting with the cameo logo design, through to the interior with the incorporation of brass finishes, floral prints, marble surfaces, crafted wood pieces, pretty blush tones, and opulent furniture.
During the construction process our client uncovered a very important historical photo of her great grandmother all dressed up, stately, and seemingly well-travelled. This image inspired a new story for the store, one of a well-dressed voyager. The regal wall displays morphed into traveler’s trunks with the addition of shapely legs and her narrative was born. This pivotal photo is now on display in The Boutique; you can see it hanging at the rear of the space behind the stunning cash desk.
Since we were working with a very confined space it was essential to display items in a very minimal way to make the store feel larger than it was. The idea of lining the walls with suspended brass clothing racks and raised feature millwork displays allowed the floor below to remain uncluttered offering the illusion of space. The structured, architectural detailing of these racks conjure a sense of longevity and purpose.
Now for the infusion of “pretty” – a feminine influence to offset the linear nature of the displays. We introduced a semi-circular soft change room draped in a tea rose motif matching the pattern found within the cameo logo, and finished the walls with a soft pink clay finish. The textural clay walls instill ambiance to the space and absorb the harsh nature of light to create a dramatic, yet warm interior.
The tea rose motif was again repeated in a striking, but very delicate way. Our client introduced our interior designers to local artisan, Carolina Sanchez de Bustamante, who we collaborated with to develop custom three dimensional ceramic tiles. Her work is hands down the perfect encapsulation of beauty and transformed a simple cash desk and bulkhead into stunning pieces of art.
But, we really could not have achieved such a successful project without the help of our informed client, her knowledgeable husband, and their master craftsperson Claude Poulin. Claude was fundamental in transforming the store into the warm and beautiful space it is now. His attention to detail is evident throughout the store, but especially highlighted in the subtle historical millwork details found in the baseboard, trim, and custom woodwork.
» Does your business need a competitive edge? We can help. Contact Hatch Interior Design located in Kelowna, British Columbia – Because Good Design is Good Business™.
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